A new tool to find your perfect lipstick

We love lipstick (did you see our latest makeup challenge?)!  Yet, we know how tricky it can be to find the ‘perfect match’ when the options are so endless.  To help solve this problem, we’ve decided to create a lipstick recommendation tool that will allow you to search for your perfect lipstick.

We’re still in the process of building out this feature, and thought, who better to ask for feedback than our beautiful users!? Check out our mock-ups below, and share with us your thoughts! We’ve highlighted a few specific questions, but would love to hear any general feedback you may have on the tool as well.

Lipstick mockup 1
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How to Choose Flattering Lipstick Colors

With the thousands of shades out there, finding a flattering lipstick shade may seem incredibly daunting. We created this guide to help you along (note: it’s quite long, but worth the read, especially if you’re new to makeup!).

As a shortcut, think about what colors of clothing you look best in. Consider:

  • Undertones – how warm or cool your best colors are
  • Purity – how bright or muted those colors are
  • Contrast – how light or dark those colors are compared to your skin

You can echo those characteristics in your lip color choices. Let’s go into more detail on each!
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Enhancing your natural lip color

We love experimenting with vibrant shades of lipstick; yet every once in a while, the occasion calls for a neutral, natural lip color.  Since there are so many options to choose from, our team compiled several recommendations that can help enhance your natural lip color, helping you make your lips just a little bit darker or pinker. We’ve selected the top three for each skin tone to highlight below.
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