A new tool to find your perfect lipstick
We love lipstick (did you see our latest makeup challenge?)! Yet, we know how tricky it can be to find the ‘perfect match’ when the options are so endless. To help solve this problem, we’ve decided to create a lipstick recommendation tool that will allow you to search for your perfect lipstick.
We’re still in the process of building out this feature, and thought, who better to ask for feedback than our beautiful users!? Check out our mock-ups below, and share with us your thoughts! We’ve highlighted a few specific questions, but would love to hear any general feedback you may have on the tool as well.
This is what we’re envisioning the tool to look like. We wanted to keep it simple, clean, and easy to use. To get started, you only need fill out three filters: what “type” of lipstick you’re searching for, your skin tone, and your undertones (this blog post will help you identify your undertones).
After you select those, we show you lipsticks that we’ve curated to match your criteria, alongside related looks and swatches submitted by the community. On the right hand side are additional filter options: colors, finish, shimmer level, and price range. We hope to cover lipsticks across all brands (indie to mainstream) and all price points, so you can discover new products from new brands. Would you also want to see filters based on the ingredients/production–such as vegan, organic, cruelty free, etc?
If you find a lipstick that’s interesting to you, you can remember it by saving it to your wishlist, read reviews about it, or view additional looks and swatches for it. You can also click on the person who uploaded it to learn more about them.
One potential feature we’re considering including is the ability to start your search with “color” rather than “type”. We thought this would be useful for people who want to search for red lipsticks, nude lipsticks, etc. We’re not 100% sure about this option, since the color list can get quite long and specific (red, deep red, purple, berry, etc.). Is this a filter you would like to have included in this tool?
We’re really excited about this new feature and hope to have it available on the site soon. Please share any thoughts, questions, or suggestions with us in the comments below, or send us an email at firstname.lastname@example.org. We want to make sure this tool has everything you need to find your perfect lipstick!